MILLIONS of Britons have become more adventurous with their food – thanks to cooking posts on social media.
A study of 2,000 UK adults found that 60% had searched for recipe videos online and of these, nine in 10 had recreated more than one dish at home.
Baked Oats was the most popular convenience recipe, followed by Folded Tortilla Sandwich, Feta Pasta, Salmon Rice Bowl and Cloud Bread.
The research was commissioned by wellness platform Able, which matches users with holistic wellness coaches.
It emerged that 42% of respondents said social media had made them more adventurous in the kitchen.
But while many users have taken to social media recipes for health reasons (47%), there is also widespread confusion about what is actually healthy to eat.
Carolyn Nicholas, a Certified Functional Medicine Health Coach at Able said: “Our research shows that 38% of people think the salmon rice bowl is healthy, but at 458 calories per serving, we’d recommend reducing the amount of rice, using wild salmon and a mayonnaise with avocado oil for good fats and saving this one for dinner.
“This recipe also includes sriracha, which can be high in sugar.”
It also emerged that four out of 10 respondents considered cooked oats to be healthy.
But Carolyn said: ‘It’s the equivalent of a breakfast dessert. Although there is no added sugar in the recipe, it is potentially very glycemic due to the oats, banana, and type of chocolate you are using.
“If you’re looking for foods to help you lose weight sustainably, we don’t recommend starting your day with this.
“Meanwhile, only 20% think feta pasta is good for your health, even though it has a lot of potential.
“Some healthy adjustments would be to reduce your portion of pasta, or better yet, replace it with healthier alternatives like zucchini or squash noodles. Stick to a good oil like olive or avocado and experiment with adding more greens.”
TOP 10 MOST POPULAR RECIPE VIDEOS
1. Baked oats
2. Folded Tortilla Sandwich
3. Feta Pasta
4. Salmon rice bowl
5. Cloud Bread
6. Eggs with pesto
7. Vodka Pasta
8. Dalgona Cafe
9. Bell Pepper Sandwich
10. Frozen honey
More than half of those surveyed via OnePoll felt confident enough to serve their social media-inspired meals to friends or family.
But foodies are obviously ready to eat healthier – more than half (54%) said they think recipe videos on social media should have “calorie counters”.
And a fifth would even go so far as to ask a coach about the calories present in the food trends he sees on social networks if he had access to it.
TOP 10 VIDEO RECIPES BRITISH HAVE RECREATED AND THEIR CALORIE COUNT
1. Baked oats – 466.7 calories per serving (about 37 minutes running)
2. Folded tortilla sandwich – 528.8 calories per serving (about 42 minutes of racing)
3. Feta Pasta – 380 calories per serving (about 30 minutes running)
4. Salmon Rice Bowl – 458 calories (about 37 minutes of racing)
5. Pesto Eggs – 276 calories per serving with scrambled eggs (about 22 minutes running)
6. Vodka Pasta – 240 calories per serving (about 19 minutes running)
7. Cloud Bread – 36 calories per piece (about 3 minutes of running)
8. Bell Pepper Sandwich – 652 calories per serving (about 52 minutes of racing)
9. Cereal Donut – 452 calories per serving (about 36 minutes running)
10. Dalgona coffee – 211 calories per cup (about 17 minutes of running)
In response to the findings, professional wellness coaches at Able reviewed the 15 most popular food trends on social media, as many Britons have mistakenly assumed their nutritional value.
Carolyn added: “The main upshot of this is to always read labels and think about what you are putting into your body or consult your Able trainer before automatically taking what you are told on social media as gospel, because portions are often wrong.
“But there are easy tweaks you can implement on certain recipes to make them healthier. When in doubt, consulting a professional wellness coach is a good start.